Why is instagram no longer a photo sharing app

The Instagram study found that the number one reason people use the app is for entertainment. That’s what people are looking for every time they open it.

To keep users happy, Instagram will lean more towards video. Mosseri acknowledged that stiff competition from TikTok and YouTube means Instagram has a lot of work to do to get to the same level.

The company is meeting this challenge with a series of changes that will be rolled out in the near future. One of the changes is a new way of distributing content and introducing users to a wider range of creators.

Over the next few months, Instagram will be experimenting more with recommendations. This involves showing content in a user’s feed from accounts they may not yet follow.

An early version of the test started rolling out last week. There’s a new test this week where users can say which topics they’d like to see more or less of.

Instagram will also experiment with how video can be used as a content format. Mosseri outlines what to expect:

“We’re also trying to see how we embrace video more broadly — full-screen, immersive, entertainment, mobile-first video. So you’re going to see us do a lot of things or try a lot of things in this space over the next few months. .”

Finally, the company wants to be more transparent in its communication of upcoming changes, noting that the plans represent an ongoing effort, not an overnight shift.

“Now we know where we want to be in half a year or a year, but I believe things will change a lot of times between now and then. It’s not something we can do overnight. So you’ll see We’re iterating and trying to be public about what we’re doing and why we’re using videos like this.”

In conclusion
Instagram has always been a social media app, not a photography app. Instagram’s announcement comes as no surprise given the ever-evolving state of social media and should serve as a reminder that diversifying your online presence is never a bad idea, assuming you have enough energy. Fortunately, Twitter is low-risk, low-work, and has some great photo-sharing features, making it an ideal alternative to Instagram.

Read: Photo-sharing Mobile App Development

It may not be a replacement, but it’s another way to share your work, and it doesn’t just announce that photo-sharing is a thing of the past.

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