How much would it cost to develop an app similar to Twitter, Instagram or Facebook?

Kalyani Tangadpally
3 min readAug 22, 2024

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Right from the time you develop an app like Instagram, you will get more engaging business users and consumers visiting your app every day. This increases the app traffic and installations, enabling a huge scope for further development of features and success. Your app users love to see visual content be it a photo or video.

Business owners strive for everyday sales, and a social media app like Instagram can make it happen. ¼th of Instagram users have used the app to buy products online, which is not a small number. At the end of the day, these are the conversions expected by businesses out of developing such an app like Instagram. This is one of the best benefits you get to influence users to buy your products through your app and earn maximum profits by renting your app space for several businesses’ ads.

Since Instagram is a great platform that provides the most advanced social media advertising targeting options, an app development company in USA can quickly create an app like Instagram with more enhanced features. You have technology in hand to know your user behavior on your app, so you can easily bring in options according to their search mannerism.

As a social media app, Instagram generates potential leads for any business and helps to convert them into sales as well. You can visibly track your return on investment of your business and make necessary changes to enhance revenue. Similar to how Instagram uses the Ads Manager platform of Facebook, you can also get a customized platform for your social media app and allow users to benefit from the core.

The provision of additional features to business profiles is another way to attract users to know more about the app. We know that Instagram differentiates between personal and business profiles with their unique and additional features. Similarly, you can also add more features to your social media app and impress your users. You can approach the best app development company in Ashburn USA to make a fantastic social media app like Instagram that can get you unimaginable profits.

Here are some of the features you can consider when creating a social media app like Instagram:

Push notifications: Keep users updated on app events and increase performance.
Data consumption: Show users engaging content in real-time.
Discussion: Allows users to send individual and group messages, and sometimes one-off messages, that disappear from view.
Search: Use autocomplete ads to help users find what they are looking for, and let them search for different types of content.
In-app calls: Allow users to call their connections through the app.
Live streaming: Allows users to stream live videos with their audience to share ideas, recall actions, and build relationships with their followers.
Create a community center: Allow business owners and marketing leaders to connect with their audience and build a sense of community.
Content sharing: Facilitate social interaction so users feel more connected.

How Much Does it Cost to Dvelop Social Media App like Instagaram?

The cost to build a social media app like Instagram can range from $30,000 to $500,000, depending on several factors:
Features
The number and complexity of features you want to include in your app can affect the cost. For example, a basic app with user profiles, photo sharing and notifications might cost $8,000 to $25,000, while a more complex app with geolocation, notifications, video streaming and AI integration might cost more than $25,000.
Design
Designing your app is important because it’s where your idea starts to take shape. You need to consider things like the app name, logo, and overall look and feel. Creating an app like Instagram can take between 50 and 60 hours.
Location
The location of the App development company in Ashburn, USA and the hourly rates of the developers can affect the cost. For example, if you are working with Estonian developers who charge $50 per hour, and 1,180 hours to develop the app, the total cost would be $59,000. If you are operating in North America, you may need to multiply that number by $150–200, bringing the total to $177,000–$236,000 or more.

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Kalyani Tangadpally
Kalyani Tangadpally

Written by Kalyani Tangadpally

SEO Executive and a Content Writer interested to write on Artificial Intelligence, Mobile App development, Machine Learning, Deep Learning, HRM & tech Blogs

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